As a headphones brand, we are always looking for a initiatives for our business-to-business customers to engage with their customers. We know that the wider consensus of people are ethically minded, and want to take care of the environment as much as possible. We have created the incentive “Project Recycle” for customers to visit selected stores and trade their broken headphones in for recycling, to obtain a deal in store. Everybody wins.
Quite simply, we liaise with our B2B customers to ensure that they have their marketing communications in place along with any in-store promotional aides to make the scheme as visual as possible, so will be in the consumers’ faces. Getting the idea of why recycling headphones being important is key, so we ensure that our trading partners are fully aware of the reasoning why this scheme is in place so that they can educate consumers as-and-when they ask!
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